7th on Sale - Shopping for a Cause

We told you this was the season for serious sales.

Here's another notable one that you don't have to travel for and it's for a good cause, too!

7th on Sale, the largest online charity sale of designer and celebrity-owned merchandise benefiting AIDS/HIV charities, begins tomorrow (Nov. 15) offering designer items at dramatically reduced prices.

7th on Sale is sponsored by the Council of Fashion Designers of America (CFDA), VOGUE magazine, eBay, Kenneth Cole Productions, M.A.C AIDS Fund, Marc Jacobs International, Polo Ralph Lauren, and Topshop. Items on sale include those donated from celebrities such as Fergie, Oprah, Demi Moore and Zooey Deschanel.

All proceeds will benefit AIDS and HIV charities. The M.A.C. AIDS Fund will match every dollar raised from the online auctions up to $500,000. In 2005, 7th on Sale raised $1.7 million to fight HIV/AIDS.

You have two ways to shop 7th on Sale.

If you want to shop in person, you can visit the 69th Regiment Armory, Lexington Ave. and 26th Street, in New York City where items will be on sale from Nov. 16-18. Prices are 70 percent below retail.

You can also shop online through ebay for web exclusives with prices starting bids will be as much as 90 percent below retail. Shoppers can start bidding on items on ebay Nov. 15 through Dec. 6 at www.7thonsale.ebay.com/ And you can look for new seven-day auctions every day.

Designers represented on ebay will include:

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• Diane Von Furstenberg (Retail price: $1,400; Starting bid: $140)





















• Ralph Lauren
• Doo.Ri Chung
• Dolce & Gabbana
• Carolina Herrera


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* Kenneth Cole (Retail Price: $298; Starting Bid: $29.80)
























• Donna Karan
• Calvin Klein
• Michael Kors
• Derek Lam
• Oscar de la Renta
• Phillip Lim
• Thakoon Panichgul